10 years ago, in January 2007, panel of fellow members:  veterinarians, groomers, chemical engineers and mechanical engineers challenged pets care products convention; assembling pets care products based on Dead Sea minerals, mud, salt and complementary natural products on what would be the best pet's products for any need.

At that time Dead Sea Minerals based products was acceptable only for people. The group based its findings on research and development, with strict quality supervision as well as holistic approach, led by courage and honesty, took the right action with a genuine love for everyone with whom it may concern, inspired by pets condition and wellbeing

All formulas contain natural ingredients and safe to use. Using high quality products as well as loving gestures, walks and petting is the best way of living.